Hospitality · E-Commerce

Collect Feedback with a Surveys Agent

A voice agent that runs post-purchase or post-visit surveys, captures structured sentiment, and routes negative feedback before it becomes churn.

At a glance

How this workflow fits in production

Best for

Teams that need structured feedback after a service, visit, or purchase.

Handles

NPS questions, open feedback, sentiment tagging, and follow-up routing.

Connects to

Telephony, speech, analytics, and CRM or helpdesk workflows.

Overview

What is Surveys Agent?

A surveys agent runs short feedback calls after a customer interaction and turns the results into structured operational data. It works best when the team wants more than a form response and needs clear follow-up logic tied to the outcome.

The value is not just more feedback. It is faster feedback loops and better follow-up on negative experiences.

Fit

Best fit for

Best fit for

Businesses collecting post-service feedback at scale.

Teams that want to route detractors quickly instead of discovering issues too late.

Workflows where survey outcomes should trigger follow-up action automatically.

Capabilities

What this agent can do

Automated feedback collection

Reaches customers after a transaction or visit and captures structured feedback without agent effort.

Score plus commentary capture

Collects both quantitative scores and open feedback so teams understand the reason behind the rating.

Negative response routing

Pushes poor experiences into support or ops queues quickly so teams can intervene before churn sets in.

Repeatable survey ops

Keeps question order, phrasing, and scoring logic consistent across every conversation.

Example

Example call flow

A hospitality brand wants to call guests after a visit and capture NPS plus a short open comment.

A hospitality brand wants to call guests after a visit and capture NPS plus a short open comment.
AgentHi, this is Tara from Meridian Suites. Thanks for staying with us. Do you have one minute for a quick feedback call?
CallerSure.
AgentOn a scale of 0 to 10, how likely are you to recommend Meridian Suites to a friend or colleague?
CallerI would say 6.
AgentThanks. What was the main reason for that score?
CallerThe room was fine, but check-in took too long.
custom_function_call: log_survey_response(score=6, theme='slow_checkin', follow_up='needed')
AgentUnderstood. I've noted that feedback and our team will review it. Thank you for sharing it.
Voice Stack

Integrations used with this workflow

This workflow is strongest when the phone layer, speech layer, reasoning layer, and action layer are tuned together rather than chosen in isolation.

Guardrails

How this workflow stays production-safe

Guardrail 1

Keeps the survey short

The agent should prioritize the few most useful questions instead of dragging the customer through a long script.

Guardrail 2

Routes detractors fast

Low scores or serious complaints should trigger a follow-up action instead of waiting for manual review.

Guardrail 3

Stores responses consistently

Numeric scores and open-text themes should be captured in a structure teams can actually report on.

Why Bolna

Why build this on Bolna?

01

Voice captures nuance better than forms

Customers often say more on a short phone call than they will type into a form with a single text box.

02

Structured follow-up logic

Survey responses can feed directly into support or retention workflows instead of sitting in a spreadsheet.

03

Scalable feedback operations

Teams can run more surveys without hiring a manual calling team just to collect scores and comments.

FAQ

Frequently asked questions

Yes. You can use simple score-based formats like NPS or CSAT, or build custom feedback sequences.

The agent can flag the response immediately and trigger a follow-up workflow for support, ops, or customer success.

No. The best performing survey calls are usually short and focused on the few questions that matter most.

See how surveys agent fits your stack

Walk through the workflow, your integrations, and the production constraints with the Bolna team before you ship it.