Automation
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Make (formerly Integromat)

Build visual automation workflows on Make that trigger from Bolna voice agent events. Connect to hundreds of apps using a no-code drag and drop builder.

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At a glance

How Make (formerly Integromat) fits in the stack

Best for

Turning a voice agent into a workflow engine, not just a talker.

Use this layer when

The call should book, update, notify, route, or write data somewhere.

Connects to

Your telephony and AI stack plus calendars, CRMs, helpdesks, and automations.

Voice Stack

Tools are the action layer

Tools are the action layer

This layer lets Bolna take action during a call. It is how an agent books meetings, checks records, pushes updates, triggers follow-ups, and completes the workflow.

TelephonyPhone Network
STTListener
LLMReasoning
TTSVoice
ToolsActions

This page focuses on where Make (formerly Integromat) fits in a production voice stack. For full setup steps, credentials, and API details, use the documentation link above.

Overview

Make (formerly Integromat) provides visual automation with powerful logic and data transformation capabilities. With Bolna's Make integration, you can build sophisticated workflows triggered by voice agent events - with branching logic, error handling, and complex data processing.

Make is ideal for teams that need more control than Zapier style linear workflows, requiring conditional logic, iterations, and advanced data manipulation.

Features & Use Cases

Visual Workflow Builder
Design complex automation scenarios with drag and drop visual interface.

Advanced Logic
Implement conditional branching, loops, and error handling for sophisticated workflows.

Data Transformation
Parse, transform, and manipulate data between Bolna and target applications.

1,000+ Integrations
Connect to major platforms: Google Workspace, Microsoft 365, CRMs, databases, and more.

Use Case: Complex Lead Routing
Route leads from Bolna calls based on multiple conditions (sentiment, keywords, time of day) to appropriate sales reps with CRM updates and notifications.

Use Case: Multi-System Updates
Update multiple systems simultaneously after a call: CRM record + support ticket + Slack notification + Google Sheets logging.

Use Case: Data Enrichment
Enrich call data by looking up information in multiple databases, APIs, or spreadsheets before creating final records.

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Keep exploring the voice stack

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Tools & Workflows

Tools let your voice agents take action during a call, not just talk. Book a calendar slot, look up an order in Shopify, push a lead into your CRM, or trigger a multi-step automation in Zapier. These integrations turn voice agents from answering machines into workflow engines.

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Telephony

Telephony providers connect your voice agents to the phone network so they can make and receive real calls. Bolna supports managed integrations with major carriers as well as bring-your-own-carrier via SIP trunking, giving you full control over call routing, number provisioning, and cost.

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Large Language Models

The LLM is the brain of your voice agent. It understands what callers say and decides how to respond. Bolna lets you swap between models like GPT-4o, Claude, and DeepSeek without changing your agent configuration, so you can optimize for speed, cost, or reasoning depth.

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Speech-to-Text

Speech-to-text converts what callers say into text that your LLM can process. Transcription accuracy and latency directly affect how natural a conversation feels. Bolna supports streaming STT providers optimized for telephony audio, including specialized models for Indian languages.

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Text-to-Speech

Text-to-speech turns your agent responses into spoken audio. Voice quality shapes how callers perceive your brand. Flat, robotic speech kills trust while natural, expressive voices build it. Bolna integrates with the fastest TTS providers so responses sound human and arrive without awkward pauses.

See where Make (formerly Integromat) fits in your production workflow

Use the demo to walk through provider selection, stack tradeoffs, and the exact workflow you want Bolna to automate.